On March 24th, 2022, the luxury Italian brand known for its exquisite cashmere and wool products, (Loro Piana), opened its Ramadan pop-up in Centria Mall, Riyadh, during the holy month of Ramadan, which included a “Ramadan Capsule” collection for women and men. The pop-up had a range of products that meet the tastes and needs of Saudi customers. The collection represented the essence of luxury with a wide range of thin and wide jackets and trousers, wrap skirts, elegant dresses and caftans, shoes and bags, and a series of scarves and shawls made of cashmere and silk. Characterized by the house's skill and distinctive tailoring, the fabrics are versatile, lightweight, and reflect the beige and gold colors of the desert and pastel skies. Saudi Jawahir hosts a remarkable portfolio of some of the world’s finest luxury brands in fashion. Its primary goal is to deliver the outstanding experience of what the Saudi consumer desires. Internally, the company proves to be committed to their customers, by providing anticipated results and striving for the highest quality.