Mission and Vision


The destination retailer in the premier jewelry, fashion, and beauty sector in the Kingdom of Saudi Arabia. Our mission is not only to ensure the highest quality standards in all market segments we serve, but also to focus on the demands of an evolving cosmopolitan consumer. It’s our goal to pursue excellence and innovation by establishing an on-going dialogue with both our customers and our partner brands.


The premier partner in Saudi Arabia for luxury branded merchandise. Maintaining a superior level of retail standards and delivering excellent customer service, in an ever-changing world. Our aim is to maintain as an indispensable part of our customers’ lives, develop our business, build strong lasting partnerships and create an innovative industry leading retail experience.