Saudi Jawahir Opens De Beers Diamond Jewellers First Store in Saudi Arabia

Download (PDF)

Saudi Jawahir Trading Company is delighted to announce the opening of De Beers new store at Centria Mall in Riyadh, the brand’s first location in Saudi Arabia.

“We are delighted to unveil our first store in Saudi Arabia with our partner Saudi Jawahir Trading Company. We have designed this store to fully express our brand’s uniqueness and convey our 130 years of diamond mastery. Through this beautiful space, dedicated to our craft, we invite our clients to explore our diamond jewellery creations through an intimate and personal experience where expertise meets emotion.”

explains François Delage, CEO De Beers Diamond Jewellers.

Located on the Ground Floor of Centria Mall, this new store reflects the heritage of De Beers and showcases a varied array of its timeless jewellery creations in an atmosphere of welcoming elegance and warmth. Every aspect of the store has been carefully considered and tailored to guide the jewellery devotee around our unique High Jewellery pieces, our iconic collections, including the Talisman and the Enchanted Lotus, and our wondrous Bridal diamond creations.

At De Beers, we are proud to offer peerlessly beautiful diamond jewellery. Our experts at the De Beers Institute of Diamonds select each diamond individually and choose only those with perfect facet angles and alignment. Our selection standards go above and beyond the Four Cs. When purchasing a round brilliant diamond at De Beers, customers are invited to peer into the heart of their diamond for themselves with the De Beers Iris. Exposing the diamond to light, this in-store demonstrator allows you to visualise the perfect light reflection and discover exactly why your diamond is incomparably beautiful.

We welcome you to discover this heritage and expertise at our Home of Diamonds since 1888.


  • De Beers Diamond Jewellers at Centria Mall
  • Olaya St, Al Olaya
  • Riyadh, Saudi Arabia

Hours of operation

  • Saturday - Thursday: 10 am – 11 pm
  • Friday: 4.30 pm – 11 pm

De Beers has a worldwide presence in key locations including the flagship stores on Old Bond Street in London and Madison Avenue in New York.

About De Beers Diamond Jewellers

The Home of Diamonds since 1888, De Beers creates wondrous jewels with peerlessly beautiful diamonds to celebrate all of life’s events. Over 130 years of diamond mastery go into creating each individual design. De Beers is entirely committed to authenticity and integrity. De Beers meticulously hand-selects the world’s finest diamonds for their unique Fire, Life and Brilliance.

Every diamond above 0.20 carats is microscopically branded with the De Beers Marque and catalogued in the De Beers diamond registry. Every client receives a De Beers Certificate of Authenticity detailing the specifications of their jewel and guaranteeing that De Beers diamonds are natural, untreated, conflict-free and responsibly sourced and crafted, for complete peace of mind.

The Home of Diamonds Since 1888

For further information and exclusive images, please contact us at:

  • (966) 11 260 0005
  • (966) 50 998 8985