Saudi Jawahir is happy and proud to announce the opening of Il Puro on the 8-3-2019 in Kingdom Centre. Il Puro, an Italian origin word for purity, a concept store free from negativity and a place for good and pure atmosphere only. Stripped to its core, an emotion is the cause of all effect. Introducing Il Puro, where pure emotions lead consumers into their shopping experience. A scent of perfume, the smell of leather or even a piece of accessory is the purest form of emotional expression.

The showroom size meets the expectations of contemporary women, with distinctive modern design distinguished by beauty and luxury, from fashion to cosmetics; perfumes, bags and accessories. The showroom presents an opportunity for its visitors to know about the latest trends in fashion. It includes stylish and exclusive international brands that are carefully selected because of their high quality offering the most magnificent and latest high fashion trends.

Saudi Jawahir’s ambition is to satisfy its clients and to meet all their needs. The company looks forward to opening more Il Puro boutiques around the kingdom.