Fashion brand, Chloé continues its foray into the Kingdom of Saudi Arabia as the brand recently opened the doors to its newest and second boutique in the country with Saudi Jawahir Trading Company. The new boutique was inaugurated beginning of June 2015 and is located in the popular ElKhayyat Shopping Center in Jeddah.

The new image boutique draws inspiration from the Maison Chloé on Rue Saint-Honoré in Paris. Designed to encourage the natural hospitality and cool attitude that defines the Chloé spirit, the light-filled space showcases a complete collection of ready-to-wear, leather goods, accessories and fragrances.

The inauguration of the first flagship boutique in Jeddah was marked with an event held on 29th of March 2016. Saudi Jawahir and Hala AlHarthey invited their guests to discover the new store. Each guest received a key with their invitation that allowed them to unlock treasures and secrets of the brand. An elegant and fun ambiance left each guest feeling like they were at an intimate and enjoyable housewarming party at la Maison Chloe! During the event, the treasures of the brand were discovered in boxes through videos and gifts.

In the event Chloe revealed a new limited-edition Drew Bag exclusively for the UAE and KSA. Crafted from fine grain pink lambskin and adorned with floral motifs fashioned with Swarovski crystals, this covetable bag draws inspiration from vintage jewellery designs and the Maison’s feminine floral prints. Available in two sizes, mini and small, an exclusive run of just 50 bags will be available in boutiques.