REDValentino believes in the power of communication, imagination and creativity. In these unusual times being and feeling motivated is fundamental to us and essential for the well-being of our cherished community. Even though we are living an unprecedented situation of constrain, REDValentino feels that keeping in touch and communicating is extremely important. What better time to send a thoughtful message, a note, or even...a letter (!).
Taking inspiration from the Spring/Summer 2020 colorful patterns dedicated to flora and fauna, we have selected three artist friends: Charlotte Farmer, Ollie ST Clair Terry and Matteo Giuntini to reinterpret with their own unique style the mood of the brand by creating original stamps.
Birds, butterflies, wild flowers are iconic reminiscence of lightheartedness, a route to freedom and happiness. REDValentino’s community is invited to participate an Instagram challenge called by the artists themselves, who will share their illustrations and message on the brand’s Instagram feed.
Participants will be able to download a letter template and select one or more stamp gifs, and upload the message using the hashtag #DearestRED. The best messages will be shared on REDValentino’s stories section.
A positive project on hope, being safe and staying home spending time in the most joyous way.