Saudi Jawahir proudly announces the opening of the first Saudi boutique for Persée Paris at Centria Mall in Riyadh during October 2024. The opening marks a significant milestone for the Parisian jewelry house as it expands its presence into the Kingdom of Saudi Arabia, bringing its modern interpretation of fine jewelry to one of Riyadh’s most prestigious luxury destinations.
Founded by Nawal Laoui, Persée Paris is internationally recognized for its minimalist yet refined aesthetic, centered around its signature laser-drilled diamond technique that creates the illusion of floating stones suspended directly on the skin. The boutique reflects the brand’s contemporary Parisian spirit through an elegant and intimate retail experience designed for modern luxury clients.
The opening at Centria Mall introduces Saudi clientele to a curated collection of fine jewelry pieces that blend timeless craftsmanship with modern sophistication. From delicate necklaces and bracelets to statement earrings and rings, the boutique showcases Persée Paris’ distinctive approach to understated luxury and everyday elegance.
As part of Saudi Jawahir’s growing portfolio of international luxury brands, the arrival of Persée Paris reinforces the company’s continued commitment to bringing globally celebrated fashion and jewelry houses to the Kingdom. The opening further strengthens Centria Mall’s position as a leading luxury shopping destination in Riyadh, home to some of the world’s most prestigious names in fashion, jewelry, and lifestyle.
With its refined identity, modern craftsmanship, and Parisian heritage, Persée Paris offers a fresh perspective on fine jewelry in Saudi Arabia, inviting clients to discover pieces designed to feel both personal and timeless.
