Versace Jeans is the more casual and accessible expression of the Versace DNA, letting the Versace fan dress with modern style even during their 'me time' and for sporty and social occasions. The brand possesses sharp style, a youthful attitude and a fearless independence. Featuring jeans, knitwear, leather and street wear, Versace Jeans brings the excitement of Versace to casual wearability.

Versace Jeans opens its first boutique in Saudi Arabia, Jeddah at Stars Avenue Mall on Monday the 28th of February 2017. The Saudi lifestyle influencer Ms. Bayan Lenjawi visited the boutique and covered the store opening on her social media platform.

The boutique atmosphere is welcoming with its blue Versace Jeans signature color. Versace Jeans clients with youthful spirits were excited about the opening, mall visitors were curious about the boutique and interested in the brand. The collection caught many of attention for its prints and comfortable casual chic looks. The bags and shoes caught special attention from costumers for its designed leather and colors.

Saudi Jawahir is aiming to open chain boutiques of Versace Jeans all over Saudi Arabia, where the next opening will be in Riyadh Park, one of the newest and biggest shopping malls that targets family gatherings. The mall is expected to open in late 2017.