Saudi Jawahir opens “Laure” the first beauty and cosmetics boutique located in Jeddah, Kingdom of Saudi Arabia at ElKhayyat Center, Jawahir Department Store - level one on November 10 th 2015. Laure Boutique is a new concept for Saudi Jawahir as a luxury cosmetics and fragrance destination dedicated and focused on exclusive and luxury brands. Carefully sourcing and expertly curating a mix of beauty and fragrance lines proven to be ahead of its time and thus, enormously beneficial to our clients.

Laure carries makeup, skin care and fragrance under one shelf with a space of 650 square meters to provide our customers with the best shopping experience. Laure embody a new personality in the field of cosmetics as it is designed in a luminous, welcoming, luxurious and breathtaking to allow visitors to move freely and to be a pioneer in the world of high-end products name.

Saudi Jawahir invited the Kuwaiti makeup artist Ms. Sondos AlQattan (@sondos_aq) to host the opening event, and celebrate the launching. She took the chance to communicate with the customers, give them makeup advices and take pictures with them. During the event, gifts were distributed with a different set of perfumes, make-up and special Laure mirror bags.

Saudi Jawahir looks forward to open an integrated series of Laure’s boutiques around the Kingdom. The next opening will be in Riyadh, Centria Mall. One the most important and most famous commercial centers in Riyadh and the opening is expected to be the first quarter of 2016.