On November 7th 2016, Saudi Jawahir hosted a magnificent event to announce Roberto Cavalli’s Atelier Service through only six couture dresses and other special fabrics. Roberto Cavalli’s team including the Visual Merchandiser, VIP Designer, Atelier Sales Manager, Atelier Tailor Team Manager and Export Area Manager came all the way from Italy for this special event and to meet our VIP clients.

For the setting of the show at Roberto Cavalli’s boutique, Kingdom Shopping Centre. The place was transformed into a show room, featuring an abundance of Classy runway show. The beautiful atmosphere reflected the very characteristics of Roberto Cavalli’s Haute Couture itself; colourful and sophisticated.

From the surroundings, guests were feeling Roberto Cavalli’s spirit by taking pictures of the most luxurious dresses. At the end of the event, the idea of the Atelier Service has been delivered successfully to them next to the Haute Couture Bridal Collection where it can be customized for Roberto Cavalli Brides.

The event was covered by MBC1 Channel on Style program, the most popular Channel in Middle East and North Africa. They covered Roberto Cavalli boutique in Riyadh, the couture pieces and an exclusive interview with Saudi Jawahir Senior Business Manager.

On November 9th 2016, the same event was held in Jeddah. VIP clients where invited to attend the event and check the dresses. Guests negotiating on how Saudi Jawahir made this event and how it ended successfully.